Privacy Policy

wags, Inc. (“Wags,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at wags.com and use our services (collectively, the “Service”). Please read this policy carefully. By using the Service, you consent to the practices described herein.

1. Information We Collect

Information you provide. When you create an account, subscribe to our newsletter, take a matching quiz, or contact us, we may collect your name, email address, and any preferences or responses you submit (such as lifestyle, living situation, pet preferences, and quiz answers).

Information collected automatically. When you access the Service, we automatically collect certain information, including your IP address, browser type, operating system, device identifiers, pages visited, referring URL, and the dates and times of your visits. We use cookies and similar tracking technologies (see Section 5) to collect this information.

Information from third parties. We may receive information from authentication providers (such as Clerk) when you sign in, and from pet listing sources (shelters, rescues, breeders) that supply data displayed on the Service.

2. How We Use Your Information

We use your information to:

• Provide, operate, and maintain the Service
• Personalize your pet matching experience and deliver relevant recommendations
• Process and respond to your inquiries and requests
• Send you newsletters, updates, and marketing communications (with your consent)
• Improve the Service through analytics and usage patterns
• Detect, prevent, and address fraud, abuse, or technical issues
• Comply with legal obligations and enforce our terms

3. Use of AI Technologies

Wags uses artificial intelligence, including large language models, to power our pet matching recommendations and our AI assistant, Kits. When you interact with Kits or take our matching quiz, your inputs and responses may be processed by third-party AI providers (such as Anthropic) to generate personalized recommendations. We do not use your personal data to train AI models. AI outputs are informational and should not be considered professional veterinary, medical, or legal advice.

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• Pet providers. When you choose to contact a breeder, shelter, or rescue through the Service, we share the information necessary to facilitate that connection.
• Service providers. We share information with third-party vendors who assist us in operating the Service, including hosting (Vercel), authentication (Clerk), analytics, and email services. These providers are contractually obligated to protect your data.
• Legal requirements. We may disclose your information if required by law, regulation, legal process, or governmental request, or to protect the rights, property, or safety of Wags, our users, or the public.
• Business transfers. In connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

5. Cookies and Tracking Technologies

We use cookies, local storage, and similar technologies to maintain your session, remember your preferences, and understand how you use the Service. You can control cookies through your browser settings. Disabling cookies may affect the functionality of the Service.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with the Service. We may also retain information as necessary to comply with legal obligations, resolve disputes, and enforce our agreements. If you delete your account, we will delete or anonymize your personal information within 30 days, unless retention is required by law.

7. Data Security

We implement industry-standard security measures, including encryption in transit (TLS) and at rest, to protect your personal information. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

8. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access and portability. Request a copy of the personal information we hold about you.
• Correction. Request correction of inaccurate or incomplete information.
• Deletion. Request deletion of your personal information, subject to certain exceptions.
• Opt-out. Unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email.

To exercise any of these rights, contact us at hello@wags.com. We will respond within 30 days.

9. California Privacy Rights (CCPA)

If you are a California resident, you have the right to: (a) know what personal information we collect, use, and disclose; (b) request deletion of your personal information; (c) opt out of the sale of your personal information (we do not sell personal information); and (d) not be discriminated against for exercising your privacy rights. To make a request, contact us at hello@wags.com.

10. Children’s Privacy

The Service is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will promptly delete it. If you believe a child under 13 has provided us with personal information, please contact us at hello@wags.com.

11. Third-Party Links and Services

The Service may contain links to third-party websites, including pet provider pages and external resources. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

12. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by updating the “Last updated” date at the top of this page and, where appropriate, by sending you a notification. Your continued use of the Service after any changes constitutes acceptance of the updated policy.

13. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us: